Thursday, December 17, 2009

Yahoo! Search Blog - Yahoo enhances search with improved local search results...rch for Local Businesses

Yahoo! Search Blog - Get More Personally Relevant Results When You Search for Local Businesses:

We just made it easier to search for local businesses. Starting today, you can see the Yahoo! local business shortcut when you search for a business, even if you don’t include your location in your query. You can also refine results by neighborhood or nearby city right on the search results page.

We’ve seen in our user studies that, in many cases, users search for a local business without specifying a location but still want to see a Yahoo! Shortcut for that business. Now, they can. For example, if you are in the Palo Alto area and search for “evvia,” Yahoo! Search displays the local shortcut for the restaurant, including address, phone number, and reviews...."

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