Dec 18, 2009 -
Greater Accessibility of Navigation Technology on Various Platforms
The market for traditional navigation devices continues to grow but even greater growth is expected in smart phones -- handheld devices with navigation features. In 2007, the introduction of the iPhone which made navigation technology available to a broader base of consumers through downloadable applications or 'apps.' That means navigation devices are not just on the dashboard. They are now in the hands of teens and adults, driving their choices from where to stop for services, shop or dine.
We can expect navigation system ownership (of in-vehicle systems, portable systems or navigation-equipped smart phones) to have doubled from 56.4 million households today to more than 110 million households by 2013, meaning 89.5% of US households will then own navigation devices.* Such widespread use of navigation technology creates a major shift in how businesses can best reach current customers and attract new ones..."
Greater Accessibility of Navigation Technology on Various Platforms
The market for traditional navigation devices continues to grow but even greater growth is expected in smart phones -- handheld devices with navigation features. In 2007, the introduction of the iPhone which made navigation technology available to a broader base of consumers through downloadable applications or 'apps.' That means navigation devices are not just on the dashboard. They are now in the hands of teens and adults, driving their choices from where to stop for services, shop or dine.
We can expect navigation system ownership (of in-vehicle systems, portable systems or navigation-equipped smart phones) to have doubled from 56.4 million households today to more than 110 million households by 2013, meaning 89.5% of US households will then own navigation devices.* Such widespread use of navigation technology creates a major shift in how businesses can best reach current customers and attract new ones..."
