Yelp Official Blog: New Categories for Business Owners

Yelp realizes that classifying businesses correctly is critical to them being useful to consumers. Ever try searching through "Business Services"? Ugg.

Yelp Official Blog: New Categories for Business Owners:

Yelp: "...our engineering team has just rolled out some new categories for business owners. This is a good thing for many of you who may fall further down the long tail: if your labeling is precise, you're more relevant to potential customers using Yelp to research your services. The more relevant you are, the more likely you are to convert that potential customer into a paying customer."